Facebook, you used to be cool!
Back in 2009, I created a small Facebook page for our old site, iRATEfilms.com, and I had just gotten familiar with Facebook and social media, in general.
It became immediately evident that only people that were willing to pay advertising fees would grow their fans . . . organically (whatever the hell that means, these days). I didn’t have much of a budget to work with.
I used a few bucks to advertise the page, and hopefully, the site, but I didn’t really see much improvement on either. Then, I am only partially ashamed to admit, I bought fans. Oh, that was fun, I bought a bunch of fans that had zero interest in my site or my page . . . or my country, for that matter. Yet, they technically existed, somewhere. I guess there are still quite a few of them on the iRATEfilms Facebook page as I type this.
But, here’s the thing, I at least knew about my efforts, the real fans, the real people that found our site through either Facebook advertising or reading our reviews and “liking” the page, they would always see our posts! So, in essence, once I earned a fan, they were mine to lose. Then, something nasty happened at Facebook . . . other than their obvious political agenda driven scheming anti-gun, up Obama’s ass agenda, they opted to become greedy mutherfuckers!
Here’s what I discovered, recently. The fans that you have already earned; however you went about getting those likes, now only EIGHT percent of your fans actually see your posts! EIGHT FUCKING PERCENT!!! That is, of course, unless you pay Facebook to have those posts appear on the person’s News Feed. So, if you are paying ‘attention’, (the only kind of payment Facebook hasn’t figured out how to grab, yet) Facebook is now charging you to have your OWN fans see your content!
They have this feature called Boost Post, whereby you can . . . what, assure that 100% of the fans . . . that you FUCKING EARNED, can actually see your post???
Here is the way it used to work, and it made sense. If you liked some random shit, because a friend asked you to “like my page” and you found you didn’t care for it, you had two options. One, unlike the fucking page, organically. Two, hide the posts, but continue to officially “like” the page, thus not costing you a friendship with the person that wanted you to like their Bolivian Towel-Mating site! I dunno, it just fucking sucks turtle turds!
But, what am I to do, FYPM seems to be the only thing people understand these days. But, we will continue to run our pissy little Facebook page for FilmGrouch, and I am not spending ONE FUCKING CENT on it! I will look for bold alternatives. That is the wonderful thing about free-market capitalism, with it, you can see competition drive out the greedy and shoddy performers in favor of a more ethical company and a better platform.
I won’t ever say I am done with Facebook, because socially I love what I get out of it. But, I will never give them another fucking penny – EVER!
There is another, better company on the horizon, until the Zuckerberg machine tries to destroy/distort that too, no doubt.
Stay enraged, my friends.
